Ilaria Resta, Audemars Piguet: “Making things simple takes a lot of work”

Her appointment had created a surprise in a watchmaking world largely run by men, almost always from the inner circle. After a little over a year at the head of the Brassus manufacture, this former Procter & Gamble employee shares her vision of the world of watches.

You who do not come from the watchmaking industry, what is your view of this great independent manufacturer?

I arrived in August 2023, it goes by very quickly! We first did a duo with François Bennahmias, then I took up my duties in January 2024. I didn't know anyone, I focused on meeting the teams and all the brand's partners. It's incredible to see how much of a large family it is. We depend on our subcontractors, our strategic partners, the crafts, and even the schools that provide watchmaking training. At AP, we also like to surround ourselves with artists, to broaden connections to find ideas, inspirations. It's…